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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us
Liz Girouard

Liz Girouard

Brian Gibney is an absolute professional and an amazing broker. This is the second opportunity we have worked with Brian and I tell everyone how he takes all the stress out of selling your home. He is outstanding and I canno...
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Steve Borer

Steve Borer

Cannot say enough good things this about our experience working with Brian. He was very knowledgeable of our area about pricing and comps. His easy going demeanor kept us calm during a difficult escrow process which we so ap...
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Jim Hasty

Jim Hasty

I worked with more than a dozen residential brokers in the process of buying and selling homes and rental property. None have been more courteous, more organized, or more professional than Brian. He is the consulate professional.
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Julianne Flora-Tostado

Julianne Flora-Tostado

Brian was referred to me by someone I trust - I’m forever grateful to her for giving me his card. Just like she said, Brian is trustworthy, ethical, experienced, hard working and fun to work with. He has excellent relationship...
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Seller

Seller

Dealing with Brian was a pleasure; he and Bill made the entire process of selling our home seamless and easy. The local knowledge they brought to the deal really helped in getting the pricing right and executing a fast turnarou...
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Buyer

Buyer

Being a 1st time homeowner, the process is quite intimidating. However, Brian was very patient and clear with the entire process. I felt that he was in tune with what I was looking for and provided much-needed insight on the pr...
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Seller

Seller

Brian helped us both move into and out of our home in Costa Mesa - twelve years apart. He knows the market really well and is the most conscientious realtor I know. Incredibly responsive.
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Summer R.

Summer R.

Brian worked with my neighbors for years, and they said nothing but wonderful things about him! Based on this, I continued working with Brian after my neighbors passed away. He went above and beyond by explaining, listing, deco...
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Seller

Seller

Very Professional. Very Responsive. We hadn't sold a house in decades. Brian made the process very easy and stress-free! The house fell out of escrow, and he had a new buyer by the afternoon! If we hadn't moved out of state, he...
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Virginia G.

Virginia G.

Brian was our first connection when exploring the Newport area. Based on his extensive experience, he patiently guided us through a myriad of choices to find the perfect place to meet our needs, all in the middle of the initial...
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Buyer

Buyer

Brian is incredible! He helped us sell our home in Costa Mesa and fought for us to get top dollar. From the moment we met him, he put us at ease with his great attitude. He made it such a fun process because he was genuinely fu...
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Seller

Seller

Brian is a genuinely nice person with a great set of values and a drive to get things done. We had a few curveballs thrown at us, and Brian was able to navigate past all of them and help keep us at ease during the already stres...
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Martha N.

Martha N.

Brian Gibney with Coldwell Banker ensured I had the best experience finding, viewing, and buying a property. His knowledge of the areas, what to look for in potential properties, and expertise in the home-buying process were un...
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Sonia C.

Sonia C.

We highly recommend Brian. He was incredibly helpful and knowledgeable throughout the entire process of selling our home. We had many questions along the way, and he always made himself available to meet and answer all our ques...
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Rochelle Roberts

Rochelle Roberts

My husband and I are so happy we decided to list our home with Brian Gibney! He is very easy to work with and his knowledge of the real estate industry is invaluable. He handled the sale of our home with speed and efficiency, a...
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Jason Livingston

Jason Livingston

Brian expertly guided my transaction from renting out my current residence through the purchase of my new home. A+++ communication, and willing to ensure my needs were met with all parties. I look forward to another transaction...
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M N

M N

With so many real estate brokers, and so many realty companies it is difficult to choose THE ONE that will be the best fit, meeting all your needs and requirements. Thankfully, one of my best and longtime friends referred me t...
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Allie Nixon

Allie Nixon

Brian and Bill are top notch real estate professionals! They did an exceptional job marketing, showing, and selling our home. My husband and I met with Brian and Bill on Tuesday, and they had pictures taken of the house on Th...
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Karen Barnstein

Karen Barnstein

Brian made the whole experience of selling my house so easy. No matter what issue came up he helped solve it quickly and with no added stress to me. Brian was very personable yet professional and really listened to both my opin...
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Debbie Watson

Debbie Watson

Brian just sold my house in Torrance California in April. I felt like I had a realtor and also an attorney with all his expertise and advice. I would highly recommend anyone who is buying or selling a house to ask for Brian
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He combines the skills of a corporate executive with the heart of a local neighbor. Brian is dedicated to clear communication and personalized strategies that fit your specific lifestyle needs. Connect with him for a partner who is as personable as he is professional.

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